It’s possible that sending out one real estate mailer can generate a few new leads, but that’s just the tip of the iceberg. To help you get off to a successful start, read the top 19 real estate mailer tips and examples to dominate your farm area: 1. See how Vistaprint can elevate your print marketing today. It offers the widest range of customizable products for marketing and branding, with everything-from tissue boxes, pens, notebooks to blankets. To stand out from competition, try unique shapes and sizes, use colors that pop out, include relevant market data, and keep it simple.įor unique flyer templates and customizable products, Vistaprint is the ideal printing resource. They can be any type of direct mail, like flyers, brochures, door hangers, and postcards with a general introduction, listing information, or event details. Think phrases like “Find more great blog content here” or “Click here to read more local market blog posts.”Ĭheck out our Academy post 42 Engaging Real Estate Newsletter Ideas to get more inspiration for your newsletters.ĭo you send out a consistent newsletter? Share what real estate newsletter content works best for your email marketing.Real estate mailers are an inexpensive yet effective method of generating leads, building name recognition, and growing your real estate business. Write copy that succinctly explains to recipients what they’ll find by clicking the link attached to the image. Instead, be understated when marketing your business or specific listings.įor instance, if you want to draw attention to your blog posts, create a display image that can act as a CTA in your real estate newsletter. Just remember that subtlety is best: Few people respond to excessively sales-y messages (in other words, avoid ALL CAPS PROMOTIONAL MESSAGES and ones with lots of exclamation points!!!!). a home buying guide you found online, mortgage rate news.ĭeveloping a top-tier real estate marketing newsletter means informing your recipients, but don’t forget to promote yourself as well. Simply identify the content you think would go over best with your recipients (e.g. You can also go without any of your own content in a newsletter. If you want to promote an interesting property in your market - either your own listing or just a notable/newsworthy residence - make that the focal point.
Another option is to highlight news reports and updates that local buyers and sellers would want to know about, like changes to local property taxes.Īfter compiling a range of real estate newsletter articles to include, decide which is worthy of being the featured content - in other words, which one or two pieces of content you ought to highlight as the main focus and purpose of your newsletter.įor example, if the point of your newsletter is to drive traffic back to your real estate website, then featuring your own blog posts or other content at the top of the email is ideal. This is a great way to show your audience you want to provide them with content to feed their interests. For instance, curate mini-summaries of content from other sites that have relevant information for your leads and link back to them. Many real estate agents include more than just their own content in their newsletters. Whatever the theme, clearly communicate what recipients will find in the email in the subject line. This could simply be updates on local elections, new retail stores opening, or a list of upcoming events.
REAL ESTATE NEWSLETTER CONTENT UPDATE
For instance, if you create newsletters that relay the latest mortgage regulatory updates, use a subject line that evokes a sense of urgency, like “How the Latest Update on Mortgages Affects Buyers Like You.” Being as timely and relevant as possible: Remember that newsletters are intended for your real estate leads to consume, so keep them and their interests solely in mind when crafting your subject lines.“Home Values Rise 10% Locally: What It Means for Sellers”). If the real estate newsletter theme is housing market updates, for example, tease the most positive information from the data you found (e.g. Steering clear of negative language and tone: This should be easy to accomplish, but be sure to maintain a positive voice in yours.Common traits of great email subject lines include: To start, develop a subject line that both accurately details exactly what your recipients will find in your email and piques their interest. Next up is your real estate newsletter content.
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